The common belief that eating is controllable has led us to expect people to "behave" or pay the price of public shame. But diets don't work: eating is not due to the lack of willpower. Eating, ultimately, is under the control of the brain.
In our world, where food is freely available, maintaining weight loss by dieting requires a continuous conscious effort to eat less. Like our inability to resist sleep, our brains will override our minds and make us eat. This is in the nature of any living organism where the brain dictates behavior.
Diets are the enemy of weight loss!
A diet is any system that attempts to exert external control over what, where, when, or how much you eat.
Whenever somebody comes up to tell me about the weight they've lost on this great new diet, I ask them to come back and tell me about it in six months' time. If they are still happy about their weight and their diet in six months I am ready to listen. Unfortunately, I am still waiting for anybody to come back.
The more diets people try and fail at, the more they convince themselves they will never be able to lose weight.
About his NON-Diet weight loss plan: The NON-Diet Way To Lose Weight